"Riezka Rahmatiana" Pisang Ijo JustMine

Kini selera makan masyarakat Indonesia makin beragam. Tidak melulu makanan londo cepat saji yang sekarang kian merebak, penikmat kuliner juga mulai melirik makanan tradisional Nusantara. Salah satunya adalah pisang ijo asal Makassar, Sulawesi Selatan.
Menu makanan dengan bahan dasar pisang berbalut tepung berwarna hijau ini sukses dipasarkan Riezka Rahmatiana. Perempuan muda berusia 24 tahun ini sanggup meraup omzet mencapai Rp 850 juta dari hasil jualan pisang ijo dengan merek dagang JustMine.
Padahal, saat memulai usaha pada 2007, dia hanya merogoh koceknya Rp 2 juta. Modal tersebut kemudian habis dibelanjakannya untuk membuat etalase kecil serta bahan-bahan pembuat pisang ijo.
"Waktu buka usaha ini modalnya kecil. Hanya Rp 2 juta," ujarnya saat ditemui di sela-sela Expo Wirausaha Mandiri di Jakarta Convention Center, Jakarta, Sabtu (23/1/2010).
Riezka berkisah, kesuksesan diraihnya dengan penuh kerja keras. Awalnya, dia pernah menjadi anggota  multilevel marketing (MLM). Karena tidak membuahkan hasil, Riezka beralih menjajal bisnis voucer pulsa yang akhirnya kandas juga.
Tak patah arang, Riezka akhirnya banting setir dan mulai menggeluti usaha di bidang kuliner. Saat itu, dia merintis sebuah kafe di Bandung. Namun, lagi-lagi usahanya gagal.
Akhirnya, pada tahun 2007 Riezka mulai melirik pisang dan berpikir untuk mengemasnya menjadi panganan yang digemari orang. "Saat itu saya hanya berpikir, pisang itu kalau laku dijual enaknya dibikin apa. Akhirnya saya memutuskan untuk memasarkan pisang ijo," katanya.
Yang unik, Riezka yang asal Mataram, Nusa Tenggara Barat, ini mengaku belum pernah sekali pun menyambangi Makassar. Kunci keberhasilan mahasiswi Fakultas Ilmu Komunikai Universitas Padjadjaran ini sebenarnya terletak pada kreativitasnya mengembangkan makanan pisang ijo dalam berbagai aneka rasa. Dari pisang ijo tradisional dikembangkan dengan campuran vla yang ditambahkan dengan berbagai rasa, vanila, cokelat, keju, hingga durian.
Bandingkan dengan pisang ijo makassar yang hanya berbungkus terigu berwarna hijau pandan plus lamuran vla ditambah sirup sebagai pemanis. Ada juga yang dilumuri bubur sumsum dan es batu.
Harga pisang ijo JustMine dipasarkan Rp 6.000 hingga Rp 7.000 per porsi. Semangkuk pisang ijo ini menjadi makanan yang digemari banyak orang. Buktinya, saat Expo Wirausaha Mandiri hari ini, ratusan pengunjung tidak henti-hentinya menyerbu stan pisang ijo ini. Bahkan, dalam hitungan jam, stok pisang ijo milik Riezka ludes.
"Ini makanya telepon lagi minta dikirim ke sini. Pengunjungnya sudah antre dari pagi," ujarnya.
Untuk mengembangkan usahanya itu, Riezka membuka peluang untuk berinvestasi bagi siapa saja yang berminat dengan sistem waralaba pisang ijo. Hingga kini, ada 20 gerai pewaralaba pisang ijo yang tersebar di Bandung, Jakarta, dan Bekasi. Di samping itu, Riezka juga punya tiga outlet di Bandung.
Untuk menjamin keuntungan bersama dengan para mitra, proses seleksi mitra waralaba pisang ijo cukup cermat. Riezka menjelaskan, untuk menjadi mitra pisang ijo JustMine, cukup dengan investasi mulai dari Rp 6,5 juta.
Nantinya, para mitra akan mendapatkan satu booth, paket perlengkapan booth lengkap, paket promosi, jaminan kualitas produk, biaya delivery, trainning karyawan, dan hak pakai booth.
Reff: Kompas.com

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Strategi Sukses Menjadi Wirausaha Muda (10 Ide wirausaha Untuk Mahasiswa)

“9 dari 10 pintu rizki ummatku  ada diperdagangan” (Sabda Rasululloh Muhammad SAW)

Mulailah dengan mengerjakan apa yang perlu ; lalu kerjakanlah apa yang mungkin ; maka tiba-tiba anda mengerjakan yang mustahi ; (St. Francis dari assisi)

“Seorang Pengusaha yang paling sukses adalah dia yang berpegang pada hal-hal lama selama hal itu masih baik dan merebut hal hal baru begitu terbukti hal itu lebih baik” (Robert P Vanderpoel)

Mahasiswa sukses adalah mahasiswa yang selalu mempunyai dan menemukan ide/gagasan untuk pengembangan karirnya. Terlebih-lebih jika mahasiswa tersebut mempersiapkan diri untuk menjadi seorang entrepreneur sukses, maka kreatifitas dan inovasi adalah kata kuncinya. Beberapa ide wirausaha dibawah ini yang mungkin sederhana namun ”membumi” dapat dijadikan sebagai pedoman dalam memulai menjadi seorang Entrepreneur Sukses.

Ide ke-1 : Jual keunikan
Jika anda tergolong mahasiswa kreatif dan inovatif, pasti banyak ide atau hal baru yang dapat Anda jadikan peluang usaha. Tidak sedikit usaha baru dimulai dari penemuan jenis produk, teknologi, sistem, dan program baru. Jika berhasil menciptakan sebuah keunikan, segera anda ambil hak paten dan menjualnya. Penemuan baru biasanya sangat berpeluang untuk menembus pasar, apalagi khas, unik, dan dibutuhkan orang banyak.
Contoh nyata, teman-teman saya membuat kaos-kaos unik dengan kata-kata yang penuh motivasi. Kaos tersebut memang biasa saja kalau dilihat sepintas, tapi karena ada keunikannya dengan kata-kata yang penuh inovasinya, bisa menambah nilai jual. Tentunya keuntungan bisa jauh lebih besar dengan keunikan yang mereka jual.

Ide Ke- 2 :  Duplikasi Usaha Lain
Bagi Anda yang merasa kurang kreatif dan inovatif, jangan putus asa. Percayalah, ide usaha tersebar dimana-mana, bahkan di depan mata. Anda harus selalu perlu membaca peluang, mengukur potensi, dan berani mengambil resiko. Misalnya, di sekitar Anda ada rumah makan bakmi yang cukup laris. Apa salahnya Anda bersaing secara sehat di tenpat yang sama dengan produk yang sama. Anda cukup menduplkikasi usaha tersebut, tapi harus memberikan nilai tambah kepada konsumen, seperti pelayanan, harga, kecepatan, keramahan. Contoh pelayanan yang lebih memuaskan kepada konsumen adalah memberikan air teh gratis kepada konsumen atau memberikan porsi daging yang lebih banyak di banding pesaing anda.

Ide Ke-3 : Usaha Fasilitas tambahan
Selain menduplikasi, Anda juga bisa membuka usaha dengan memberikan usaha fasilitas tambahan, tapi ini harus dengan sedikit sentuhan kreatifitas. Misalnya, tetangga membuka warnet, maka anda masih bisa menyainginya dengan tambahan fasilitas atau memperluas penawaran yang ada. Anda bisa mendirikan warnet di lokasi sama.
Hampir setiap waktu ada saja jenis usaha yang trend, seperti sekarang ini zamannya penyewaan komputer untuk bermain game(game zone). Dengan sedikit fasilitas tambahan, anda pun bisa memiliki usaha dan siap untuk berhasil. Misalnya, Anda bisa menyewa tempat di sekitar tempat penyewaan game zone tersebut dengan menjual minuman yang lagi trend sekarang ini, Bubble Tea. Itu sangat cocok dengan pangsa pasar Bubble Tea dan game zone untuk pangsa pasar  anak sekolah.

Ide Ke-4 : Jual Keterampilan
Anda sendiri pun dapat menjual keterampilan yang dimiliki. Jika bisa menggunting rambut, Anda bisa membuka salon. Dengan sedikit sentuhan yang berbeda dengan salon-salon lainnya, pasti salon Anda akan ramai di kunjungi konsumen. Bagi Anda yang mahir mengetik 10 jari, tidak ada salahnya membuka usaha jasa pengetikan, seperti skripsi, naskah, makalah, dan lain-lain yang kemudian bisa Anda kembangkan dengan menerima jasa penerjemahan (translate).
Ada banyak usaha yang bisa anda  buka berdasarkan keterampilan anda, yakinlah anda punya potensi, punya keterampilan dan punya harapan besar untuk sukses menjadi seorang entrepreneur, meskipun sebagai entrepreneur pemula..mulailah belajar menghasilkan income melalui keterampilan sendiri semisal memberikan privat bahasa  inggris, komputer, matematika, musik, menyanyi atau jasa pengetikan seperti yang disampaikan diatas.

 Ide Ke-5 : Menjadi Agen
Anda bisa membuka kantor keagenan, baik suatu produk maupun jasa. Banyak sekali produk dan jasa yang sangat memerlukan agen. Selain menjadi agen suatu produk, Anda juga bisa menjadi agen yang menyediakan jasa, seperti agen isi ulang air, isi ulang pulsa,  penyalur pembantu rumah tangga, agen modeling/foto model, agen iklan, dan lain-lain.

Ide Ke-6 : Jual Barang Bekas (second)
Masih sedikit orang yang peka dengan usaha ini. Barang second, terutama dengan nilai historis yang sangat tinggi, biasanya punya harga yang sangat tinggi pula. Namun, menjual barang bekas (second) ini harus di lakukan dengan teratur dan terencana. Anda bisa membeli suatu barang disuatu tempat dengan harga murah dan menjualnya ditempat lain dengan harga yang lebih tinggi. Anda juga bisa menjual barang bekas khusus komputer dengan cara membeli komputer rusak dengan harga murah. Kemudian dengan menggunakan orang yang mengerti perbaikan komputer, Anda bisa menjual komputer yang sudah di perbaiki itu dengan harga yang lebih tinggi. Demikian pula dengan barang bekas, seperti kamera, motor, dan lain-lain.


Ide Ke-7 : Buka Kantor
Bagi anda yang memiliki keterampilan/keahlian segera buka kantor sendiri. Jangan takut masalah modal dan SDM. Anda bisa mengajak kolega atau teman seprofesi untuk patungan modal dan membuka kantor tersebut. Juallah skill dan pengalaman anda. Jika reputasi bagus dan relasi banyak (network), jangan kuatir kekurangan klien. Anda bisa memulai mendirikan kantor dari rumah atau lebih dikenal dengan sebutan home office. Cukup dengan menyediakan satu komputer, satu telepon, faxs, meja, dan kursi tamu.

Ide Ke-8 : Beli Usaha Pola Waralaba
Bagi anda yang memiliki modal besar, tapi tidak mau repot untuk memikirikan sesuatu usaha yang baru, alternatif waralaba (franchise) dapat dipilih. Waralaba adala jenis usaha yang relatif terstandartisasi dengan baik. Memang butuh kejelian yang tinggi untuk menilai waralaba mana yang bagus dan cocok untuk Anda. Saran saya, carilah usaha waralaba yang memiliki track record yang baik dan sudah teruji di lapangan. Kini semakin banyak bermunculan waralaba, dari yang membutuhkan modal besar hingga yang membutuhkan modal kecil.

Ide Ke-9 :Usaha Bersama
Kadang usaha akan lebih bagus jika didirikan dan di kelola bersama-sama. Misalnya Anda pintar pemrograman komputer, tapi anda memiliki sedikit teman, sementara teman anda memiliki banyak teman dan punya relasi yang luas dan membutuhkan jasa pemrograman, anda bisa saja membuka usaha jasa pemrograman (software house). Anda yang mengerjakan pekerjaannya, sedangkan teman anda yang mencari order. Dari kelebihan masing-masing inilah bisa memperkuat suatu usaha baru sekaligus membesarkannya.

Ide Ke-10 : Jalankan Direct Selling/Multi Level Marketing
Usaha ini menurut saya cukup prospektif. Modalnya murah meriah. Selain itu didukung pula oleh produk yang bagus, sistem pemasaran, pelatihan, dan jenjang karir. Memang kita tidak menutup mata banyak sekali orang yang alergi atau anti terhadap Multi Level Marketing (MLM). Biasanya trauma oleh kegagalan, seperti uangnya habis di MLM. Itu biasanya di sebabkan bisnis MLM dengan skema piramid atau money game yang berkedok MLM. Waspadalah dan hindari bisnis dengan skema piramid atau money game yang mengaku-aku MLM. Menurut saya, MLM (sering juga di sebut dengan people franchise) yang murni sangat menarik. Bahkan sebagai perusahaan MLM memberikan kesempatan kepada kita untuk mendirikan perusahaan sendiri (authorized distributor atau stockist). Kita tidak perlu terlalu alergi dengan informasi mengenai MLM, kadang-kadang informasi yang di berikan oleh MLM sangatlah menarik. Bukankah untuk menjadi seorang wirausaha yang sukses harus selalu belajar, belajar dan belajar serta memiliki banyak teman.
Itulah sedikit ide-ide usaha yang dapat digunakkan untuk membuka usaha. Namun, tidak menutup kemugkinan ada ide-ide lain yang dimiliki teman-teman semua. Yang perlu disadari, sebuah ide hanyalah merupakan suatu ide, Ide akan berhasil jika Anda berani merealisasikannya, buanglah ketakutan dan kata gagal dari dalam diri anda. Anda harus selalu ingat, jika anda mengalami kegagalan, katakan dengan keras, ”Saya hanya sedang melakukan pembelajaran yang sangat luar biasa berharganya bagi diri saya sendiri”, Jangan putus asa. Segeralah bangkit dan belajar dari kegagalan.
Dalam bukunya, Robert T. Kiyosaki menjawab pertanyaan berikut, ”Kenapa Anda tetap menganjurkan orang untuk menjadi usahawan, padahal catatan statistik yang berhasil hanya sekitar 10% ?” Lalu ia menjawab, ”Saya percaya dengan statistik di bawah 10%, maka untuk sukses usaha, Anda harus siap untuk setidaknya berpeluang 9 kali gagal sebelum mungkin mendapatkan 1 keberhasilan”. Itu bukan ’gagal’, melainkan ’belum berhasil’ dan menurut Abraham Lincoln ”Itu Cuma terpeleset dan aku bukan jatuh”.

Kesimpulan
Dibelahan negara manapun didunia ini terbukti makmur dan sejahtera rakyatnya manakala pemerintah memprioritaskan kewirausahaan sebagai agenda utama dalam pembangunannya, sebagai contoh negara-negara seperti amerika, inggris, jerman, kanada, jepang, korea plus tetangga dekat kita yaitu singapur dan malaysia, menjadi negara maju dan rakyatnya makmur berkat kesungguhannya dalam membangun dan mengembangkan kewirausahaan.
Begitupun  negara kita,  jika ingin keluar dari berbagai masalah terutama masalah kemiskinan dan pengangguran maka solusi yang paling tepat adalah menciptakan banyak entrepreneur sukses. Anda sebagai generasi muda sekaligus sebagai agen pembaharu bangsa ini, tentunya mempunyai tanggungjawab yang besar untuk menentukan nasib bangsa ini kedepan. Mulailah  detik ini rubah mind set anda bahwa sekolah/kuliah yang anda jalani ini bukan hanya semata untuk mencari pekerjaan namun ada pilihan lebih mulia dari pada sekedar bekerja yaitu membuka peluang usaha (berwirausaha), dengan wirausaha selain akan melatih kemandirian dan kebebasan mengexplorasi potensi juga dapat membantu membuka peluang pekerjaan bagi orang lain.
Mulialah detik ini anda action untuk berwirausaha, apapun itu jenis usahanya baik barang maupun jasa, yakinlah pada diri anda sendiri bahwa anda itu mempunyai kelebihan dan potensi yang maha dahsyat yang tersimpan didalam alam bawah sadar anda. Yang harus anda lakukan adalah kenali dan gali potensi anda tersebut, implementasikan dengan membuka usaha apapun itu yang sesuai dengan minat atau bakat anda. Jangan belenggu potensi minat dan bakat anda, mulailah membuka usaha dari hal yang mungkin terlihat kecil dan sepele namun percayalah dengan kesungguhan dan tekad yang kuat anda akan menjadi pengusaha besar, pengusaha sukses, pengusaha yang dapat mengangkat harkat martabat bangsa ini dari berbagai keterpurukan.

Daftar Bacaan :

1. Buku  berjudul “Motivation For Success For An Entrepreneur”, Penerbit : Elex Media Komputindo, Johanes Arifin Wijaya Tahun, 2007
2. Buku berjudul ”BeYoung (baca : biang) Success detik ini!”, Penerbit : Andi, Heri Kuswara & Johanes arifin Wijaya Tahun 2010
3. Buku berjudul ”Ngapain kuliah Kalau Nggak Bisa Sukses ?”, Penerbit : Kaifa, Heri Kuswara Tahun 2010
4. Jurnal Sosial dan Humaniora, "Cakrawala" (ISSN 1411-8629), Vol. VII No.1  Januari 2007  Yang diterbitkan Oleh : LPPM BSI dengan Judul  :"Manajemen Pikiran Bawah Sadar Sbg Solusi Usaha Tanpa Gagal", Penulis Heri Kuswara

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Firmansyah Budi Tela Krazz "Food wong Deso"

Local food is sometimes not too much ogled by many as a potential lucrative business. Yet another case with Firmansyah Budi, the founder of this Krezz Tela, who has since 2006 started a business partnership cassava or sweet potatoes processed foods (cassava) Krezz Tela (spicy fried cassava).

Firmansyah story business building with the flag of cassava processed foods Tela Krezz grobak originated from only one of his mother's loan with an initial capital of Rp 200,000. From there he began to have confidence that the business of processed food from cassava is prospected.

According to him, very embarrassed if Indonesia continues to import raw materials of food that can not be well developed in Indonesia such as wheat. Today he said, Indonesia's largest cassava producing countries including the world's third under Brazil.

His conviction was finally answered, now is it already has hundreds of partners Tela Krezz with a lucrative turnover. Firmansyah inspired lift cassava into food processed food because the current domestic food market has been flooded with imported food products such as soybean, wheat flour, corn, and many others.

"It started from my concerns, now is the raw material all wheat foods, are imported. Why not use local content," said Firmansyah to detikFinance, last weekend.

Firmansyah a graduate of Bachelor of Law, originally did not immediately plunged into the realm of business. Since graduating college in 2004, he entered the field of community development NGOs (community development), from which her eyes troubled about many cases of migrant workers abroad that should be prevented if there are jobs in the country.

"Now I've got 60 direct employees, not the outsourcing," he said.

Spirit of innovation to develop cassava food is not just limited to Tela Krezz, he also developed a kind of brownie cake Tela products from cassava, cake Bika Ambon, Bakpia, Cassava Chips and others.

"I dream the future, people can be aware with our local products, if not then we will be evicted," he said.

According to the man born in Semarang, December 5, 1981, the processed foods like cassava that are already regarded as a food 'ndeso' necessary effort. Tela food concept he developed to make cassava meal is more modern and attractive.

"Why would I not want to be called as a brownie, I would like to name tela cake. So if we can though with a modern and dynamic, we can change the mindset of food ndeso wong is so modern. Mindsetnya should be modified, food that's out of habit," he explained.

For business marketing, marketing Tela Firmansyah Cake accidentally developed with the concept of food by the native-Jogjakarta. It is important to strengthen the image Tela Cake as a special food, although he also plans to market the product to the general retail market but with a different brand.

He claimed to currently able to sell the package Tela 1000-1500 Cake. Tela Cake The price of a package priced to $ 28,000, would have imagined how much turnover of Firmansyah than just selling the brownies a la cassava. This product has not been calculated from Tela Krezz his first he was developing.

Rounding out the local food, not enough effort Firmansyah there. In 2009 he also developed products processed cocoa or cocoa into chocolate food tasty and appealing. This time, Firmansyah formed a special division in Tela Corporation which became the official flag of his business.

"From 2009 I also made chocolate products Roso (Clark), who is also the concept of food by-by Jogjakarta," he explained.

His desire to develop products chocolate, roughly equal to the exasperation of flour imported food products. According to Indonesia, is the producer of cocoa in the world that counts, but little has processed chocolate products.

If any, processed chocolate products in Indonesia market from imports and foreign brands. He hopes to be a choice of homemade chocolate market and could break the domination of foreign chocolate products in Indonesia market.

"My vision how the empowerment of local food," he said.

So he said, with the empowerment of local food local workforce uptake of the higher instance if cassava is developed then how many farmers who can live, how many hip coolies who worked, how many workers are absorbed cutting cassava and others. Even with high ideals, Firmansyah not bite the fingers, his business started in 2006 has yielded fantastic results.

"If my count is calculated turnover of up to hundreds of millions per month. A year can be up to Rp 10 billion more," he said.

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Rudi Salim "PT Excel Trade Indonesia"

Business, multi-age 23 have more than $ 1.3 billion a month. That is now acted Rudi Salim. Male high school graduates pursue a risky business. Namely, a credit finance for online transactions.

RUDI Salim was seen struggling with a laptop when met at his office on the third floor balcony of a shop in the elite area of North Jakarta last week. He states prefer to work in the balcony as he glanced around his office. "There are many sources of inspiration are milling about," he said. Not long ago, his secretary came served drinks.

All control of the company's management and trivial affairs he did without a voice through the internet. Including, to control its employees outside the city. There are eight branches outside the city with 32 employees with turnover of more than $ 1.3 billion a month.

The online gaming hobbyist efforts rely solely on the website and thread or stalls www.kaskus.us with a simple display of an offer of credit to anyone who is buying and selling via online transactions. "It's effective. But, I built all this from scratch with a capital of parents sell cars," explains owner PT Excel Trade Indonesia.

The man who once tasted the college at a university medical school for two semesters Jakarta explained, begins with a daring attempt to finance his purchase and sale transactions in the virtual world (online) without the previous meet and know people. When the business is initiated, the parents had strenuously opposed.

"Especially my mother. Because, I dropped out of school and sell cars and sell one of a family-owned businesses karaoke. In fact, the mother had told me not want to see me before I was successful," recalled the man born in Jakarta 24 April 1987 is.

Uniquely, said Rudi, his business is actually not the inspiration from the online world. But, from his conversation with his friend who works at one of the major electronics stores nationwide networking that provides financing for purchase of electronic goods from the customer. From the conversation, he saw the potential that is still very large business loans financing the purchase of goods, especially in the online world.

But Rudi indirect business smoothly. Due to lack of experience, he repeatedly deceived people. "Initially, I was only through telephone surveys based applications and data that is sent via e-mail to prospective borrowers to prospective borrowers and home office," explained the third child among three brothers.

Sure enough, the demand for credit financing of goods rose followed by rising demand for credit fraud alias bulging. At the beginning of his business is established, there have been 60 applications received from customers in Jakarta, Bogor, Tangerang, and Bekasi. But, among the applications submitted for the transaction to the company financed Rudi, not a few problems. "Therefore, I always check the credit application itself," he said.

Initially, kenekatannya in a risky business these people are not used responsibly. Some people deliberately create a false identity to fool Rudi. In fact he had cheated syndicate credit card counterfeiters and suffered losses of up to Rp 15 million.

At that time, there is a mother who submit applications online to buy a laptop with a credit worth USD 10 million. All the data matches, including time checks by calling the office where the debtor works in one state. "He had to pay four installments and always on time," said he.

Rudi is also believed to their customers. Therefore, when the mother returned to take credit for the same goods, he does not object to finance. "No I would have thought, it turns out since then he disappeared. Credit laptops both unpaid installments is also the first laptop. I cheated raw crude," he said.

When Rudi came to office "customer", the person whose name is the same as the name of the mother is found not know anything about the laptop's credit. "Apparently, the people I met was named dicatut the liar," he added.

From these various experiences annoying, Rudi then a lot of credit disbursement system repair company. He then recruited several people who served directly in the field surveying. "Now before we can approve customers' credit, we surveyed closely. After the goods there, the person signing the agreement and be photographed with the goods," he explained.

Since the new system is implemented, Rudi rarely be fooled again. In fact, many satisfied customers over a secure and convenient service that the company provides Rudi.

In quick time, company name Rudi skyrocketed, especially in various forums buying and selling online. Without the cost of promotion, publicity for the company's rapid spread in many discussion forums in cyberspace as well as word of mouth has ever felt the ease of service.

So many requests from clients outside the city to make Rudi returned to rack my brain to reap these opportunities. He then took a few areas in www.kaskus.us moderators to become surveyors. Therefore, Rudi and opened branches in eight cities outside Greater Jakarta. "It is unlikely the moderators are problematic because they also maintain its reputation in cyberspace. Therefore, they also sell on the forum," he said.

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Hikmanul Hakim "Rumah Madani"

Tired of the worker for 15 years, Hikmanul Hakim decided to open a business selling Muslim clothing. Failure in the first year makes it more courageous to market their products online. As a result, his business success in cyberspace.

Lebaran, Moslem becomes very salable. Apparently, people want to celebrate victory after fasting, while hanging out with family, wearing new clothes. One who enjoys the blessings in the future as now is Hikmanul Judge.

Despite having only one boutique in ITC BSD, Hakiem - so he usually called - successfully do business online Muslim clothing. It markets its products through 90% of websites and social networking sites. In one day, he scooped up a turnover of $ 7 million to Rp 10 million. But, since last month, turnover could reach Rp 20 million per day.

Hakim Success does not come from the sky. He started a clothing boutique Muslim Rumah Madani with sweat. Men born in Sidoarjo, February 7, 1969, was raised in a family of civil servants is simple. His father was a staff in the Department of Education and Culture, and the mother a teacher.

Since childhood, the Judge is encouraged to excel academically. He always focused on the study. "Boro-boro thinking about a business matter," he said. The result, he was always the class champion. The climax, he graduated college in Surabaya Institute of Technology, Department of Engineering Physics Instrumentation field, with honors.

Right after college in 1992, Hakiem migrated to Jakarta. Exact science enthusiasts is working as a consultant in a company's information technology (IT). "I learned self-taught IT," he said. Furthermore, for 15 years, he moved from one firm to another, until the last working at PT Fujitsu Indonesia.

Actually, Hakiem pretty settled with his career. His salary was relatively large. "Always on top of USD 10 million," he said. But, he felt bored. Congestion capital and a tight work schedule makes it uncomfortable. In his mind, he wants to change the way of earning a living by doing business.

Hakiem then surveying all types of businesses, from selling rice to the burger franchise. He had thought of opening his own IT consulting business. But he could never realize while not yet out of the workplace.

The father of Fahmi, Jihad, and Hanif was also officially withdrew in April 2007. "At that time, my big family scene, I was silly to say to remove the establishment," he recalls. Fortunately, his beloved wife remains supportive because more time to family.

Failed in first year
Hakiem finally decided to do business the Muslim fashion. He saw, big enough chances. In May 2007, he opened a boutique in ITC BSD Rumah Madani. Initial capital of Rp 40 million, half of them for a place to rent.

In her shop, Hakiem sell many Moslem and accessories such as hoods, veils, and veils. Selling price is around Rp 80,000 to Rp 500,000. "Segment for the upper middle class, especially the workers," he said.

In the first year, business has been dimmed Hakiem. Sales turnover is very small. "Gross profit is only $ 1 million per month, gone to pay salaries SPG," he explained. Practical for a year, his wife, who worked at the Medical Center more Pamulang provide for the family.

Failing that could make Hakiem frustrating, but at the same time stimulate the spirit. "I know, the cause of the failure was because the network has not been any sales, lack of suppliers, quality of goods, especially models, trends, and the reputation of boutiques are still lacking," he said.

In the second year, Hakiem trying to fix. He began to survey the market tastes and choose a good supplier. He also began pioneering selling online since June 2007.

Initially, Hakiem create a blog to promote his store. Half-year road, good sales. Most buyers come from office employees. He also attract buyers from abroad. "Most of Malaysia and Singapore," he said.

In 2008, the Hakiem make www.rumahmadani.com site. He also made use of social networking sites like Facebook. "Now who the hell who do not have a Facebook?" He said. Today, the House already has a 80,000-Madani's fans on Facebook.

Since early 2008, sales turnover Madani Muslim fashion house rises dramatically. Within a day, its revenues could reach USD 10 million. About 90% came from online transactions. "Selling online is more effective because it can reach a wider market with low operational costs," he said.

By taking the profit margin of between 5% -60%, currently, the average daily sales of about 300 items. By employing 12 employees, now, he just monitor business from home. He wants to expand by setting up boutiques in the area. "I want to Rumah Madani became the first referral in the search for Moslem people in Indonesia," he explained.

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Ippho Santosa "Right Brain"

After a career as a marketer in Malaysia and Indonesia, then he became speaker, in which hundreds of thousands of people and hundreds of companies have participated in training and seminars.

He has written dozens of business books and motivational, which has spread to Malaysia, Singapore, Brunei, Hong Kong, South Korea, Qatar, Kuwait, Australia, Germany, Holland and America. Among the bestsellers:

7 Wonders of Fortune: Fortune Increased Fate Changed In 99 Days With the Right Brain.
Acceleration Fortune In 40 Days With the Right Brain.
10 Forbidden Jutsu! How to Compete How Ordinary Still Want?
13 Testament Forbidden! Strikes by Right Brain!
Marketing is Bullshit ... Blowing Profits with the Right Brain.

Now the public knew him as:

Expert right brain (creative marketer).
Author of books mega-bestseller (enter MURI).
Seminar in Southeast Asia.
Founder of dozens of branches throughout Indonesia TK Caliph.
Companies, communities, or who would like to invite EO provides seminars and training, then the investment is:

Rp 5,000,000 per hour.
Public seminar schedule can be seen in the yard and caring group on Facebook:

Ippho Santosa & Tim Caliph (page)
7 Wonders of Fortune (page).
Secret Right Brain (group).
Practice The practice Multiply Fortune (group).

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Hendy Setiono "Kebab Turki Baba Rafi"

One more young people Surabaya incised great achievement. He is Hendy Setiono, president Kebab Turki Baba Rafi. His achievements are recognized not only domestically but also abroad. Why?

His face and his appearance was like a young child. That afternoon, he had a brown batik shirt black trousers. Pretty simple. Not reflected the look of a boss of a company, multi-more than Rp 1 billion per month.

That is the daily appearance Hendy Setiono, chairman of Kebab Turki Baba Rafi Surabaya. By the end of the 2006 edition of Tempo magazine, he was named one of ten figures which assessed options to change Indonesia. Of course, a recognition that pride for Hendy. Moreover, the business that he struggled quite a business that is not familiar. He was still 23 years! Wow, very young for a boss who has 100 outlets in 16 cities in Indonesia.

With a friendly man born in Surabaya, March 30, 1983, was ushered into his office Java Post in commercial Manyar Garden Inn, Semolo Nginden region. "Usually I come to work late in the morning. But, because today there is an appointment with you, I am somewhat meruput came into office, "said Hendy started the conversation.

At that time, the clock was pointing at 11.00. For Hendy, at 11.00 was still fairly early because usually he just entered office more than at 12.00.

He then told the beginning of the business that they do kebabs. Kebab is the typical food Middle East (Middle East) are made of roast beef, blended with fresh vegetables, and spiced mayonnaise, then rolled up in tortillas. Actually, many kebab circulating in Qatar and other Middle East countries.

However, Hendy said, is the most delicious kebab from Istanbul, Turkey. Therefore, he used "trade mark" Turkey to attract prospective customers.

Hendy recounts, in May 2003, he visited his father who served in the oil company in Qatar. During the successful carrying out of the new nation's Asian Games, he met many kebab shops that dijubeli local residents. Because of curiosity, Hendy who claimed hobby eat it and then try the food is delicious when eaten in these hot conditions. "Apparently, it was very tasty. I do not suspect it feels like it, "said the eldest of two brothers pair H Ir Bambang Sudiono and Endah Setijowati it.
Not just a full stomach, then in the minds Hendy mind immediately flashed to open a kebab business in Indonesia. The reason, besides not many such efforts, in Indonesia there are citizens of Middle East descent are spread in various cities.
"People Indonesia is also a lot of hajj or umrah. Normally, they never felt the kebabs in Mecca or Medina. Well, they can eat kebab enough nostalgia in my outlet, "he explained.

"Hence, while in Qatar, I also used the time to hunt kebab recipe. I looked it up in the most crowded kebab shop patrons, "said the wife Nilamsari Hendy, 23, and now have two children, Rafi Darmawan, 3, and Reva Audrey Zahifa, 2, is.

Once back in Surabaya, he immediately set business strategy. The first do is look for a partner. He did not want his business at random. He then met Hasan Baraja, business friend who also happened to be the culinary fun. Initially, they deliberately do trial and error to explore business opportunities and market share.
"Apparently, kebab recipe from Qatar a taste of cardamom and cloves are not strong enough so preferred by consumers. Its size was too big. Hence, we modify the flavor and the right size so that more people familiar with Indonesia, "he said.

September 2003, carts selling kebabs first began operations. Precisely in one corner Nginden Semolo Road, adjacent to the campus and residence.
Why the wagon? Hendy has a reason. "Making the cart cheaper than making a permanent stall. Do not need much capital. Carriage also flexible, removable, "he said.
Problem name of the restaurant Baba Rafi, he admitted inspired the name of her first child, Rafi Darmawan. "Given the name of Mr. Kebab Hendy not really commercial," she said and chuckled.

When it came to him the name of the eldest son, Rafi. "In hindsight, using the name of Baba Rafi, funny taste. Baba means father's, so Baba means father Rafi Rafi. "
Starting a business is not easy. Moreover, to achieve success as they are now. Joy and sadness was felt that the prospective father of three children. "For example, selling money was taken away employees. Many employees are out. Just a few weeks work has been asked out, "he said.

In fact, once a day, because it does not have its own staff, Hendy and wife selling. That day happened to rain. Not many people buy a kebab. Hence, too little income. "The money from selling that day be used to buy food in shops is not enough seafood. Well, it's bitter experience that we always remember, "he said.

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Andrie Wongso "Motivator"

Andrie Wongso (born December 1954) is a motivator from Indonesia, more than 20 years of work as a successful entrepreneur. His willingness to share his enthusiasm, experience and wisdom, with a style that is simple but full power to so many people, making himself declared as the Best Motivator Motivator or No. 1 Indonesia.

The second child of three brothers born from a poor family in the city of Malang. At the age of 11 years (6th grade), was forced to quit school because of school places Andrie small mandarin school is closed. So SDTT, Not Graduated Elementary School, is the title it bears today. Childhood to adolescence was then passed to help parents make and sell cakes to go around the shops and markets.

At the age of 22 years, Andrie decided to go to Jakarta with a determination to change the fate that is ready to face whatever the future with courage and honesty. So began working as a salesman soap products to the clerk.

Play his favorite kung fu from childhood and his ability to get along with all the colleges took to establish Hap Kun Do Kung Fu. When action movies ruled the big screen from Taiwan film Indonesia, Andrie applied as a film star and accepted by the company's Hong Kong Film Eterna, the work contract for 3 years. In 1980, for the first time Andrie abroad. After passing three years of grief felt like playing movies in Taiwan, Andrie know, the movie is not her world then she decided to return to Indonesia.

Upon their return to Indonesia, he had decided not to renew his contract. Many people expressed Andrie failed because no single film was represented as the main star. Andrie successful but felt himself mentally in the fight for a dream come true.

Marking every event that has been passed, Andrie fond pour in the form of aphorisms in his diary. When a friend of boarders cheat words he made, from which emerged the idea of making greeting cards aphorisms, for purposes other than to motivate yourself, also to help motivate others through greeting cards. Assisted by her lover Haryanti Lenny (now wife), began the business making cards with brand HARVEST, who later in life, Andrie confirmed as king of greeting cards.

Then the company's diversification was carried out, venturing into the field of holography, a toy company, managing some of the food court and to shade the areas of education and coaching, Andrie establish training and motivation AW AW Publising, Multimedia and opened several outlets AW Success Shop is the first store in Indonesia which specialized in selling products motivation. Since 1989, he became a speaker / motivator internal PT. Harvindo Perkasa (Harvest Fans Club in different cities), and from here, then he often conduct training motivation, not only for Harvindo but also for various companies and agencies. Now, he was dubbed the No. Motivator. 1 in Indonesia. Then, his title plus TBS, which means but Can Succeed. That Andrie Wongso, SDTT, TBS.

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Bob Sadino "Kemchick & Kemfood Business"

White-haired figure, shorts, and sometimes smoked cigarettes from his pipe is so easily recognizable. He spoke bluntly honest. He is Bob Sadino, successful entrepreneur who is famous for its business network Kemfood and Kemchick it. Several times his face appeared in several soap operas come to the big screen, though sometimes only appear as extras.

Its appearance is completely cool it was in line with the pattern of thought that is. Because, according to him, what he achieved today is thanks to the mindset of what it was. He mentioned that his success was obtained without a plan, everything just flowed. Importantly, the action and sought a total, in a wrestle anything.

Bob totality is admirable, especially considering the serpentine road twists of life that has been taken. Men born in Lampung, March 9, 1933 the only high school graduates are unschooled in the profession of taxi drivers to construction workers to simply survive.

When hard times, he had almost depressed. But, when it's a friend asked her raise chickens. From there he then inspired, that if the chicken could only fight for life, can reach the target weight, and egg-laying, of course, humans can too. That which then initiate steps to entrepreneurship. He then decided to further pursue efforts chickens.

At first, he sold the eggs a few pounds per day with his wife. They sell the eggs were originally from door to door. And, with perseverance and the ability to maintain good relations, the eggs were increasingly in demand. From there, he went his business rolling. From just selling eggs, he decided to sell many foodstuffs. That is what eventually became the forerunner of his Kemchick supermarket. He later also penetrated agribusiness, particularly horticulture, manage gardens containing many vegetables to be sold to foreigners like the Japanese and Europeans. Good relations with strangers is then further raised his business until he finally has Kemfoods processed meat business.

In running any business, Bob has always called himself did not have the key to success. Because, he believes that every successful step always balanced failure, wring sweat, and even somersaults. According to him, money is the priority of all these numbers, what matters is the willingness, commitment, and can always create chances and dare to take chances.

Bob said, the weakness of many people is too much thinking makes the plan so it does not immediately step. He said that when people are just making plans, because they feel has the knowledge that exceeds the others, came the arrogant nature. In fact, the point is simple, do and always listen to suggestions and complaints. Bob proved himself, he is just desperate to have capital, but based on intentions and beliefs, and the unyielding hard work, without success theory he could be like now.

Success is not a theory. However, obtained from the struggle and hard work, and based on strong confidence to make dreams come true. Sadino Bob is living proof that anyone can succeed origin willing to pay the "price" with a relentless struggle

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