Tired of the worker for 15 years, Hikmanul Hakim decided to open a business selling Muslim clothing. Failure in the first year makes it more courageous to market their products online. As a result, his business success in cyberspace.
Lebaran, Moslem becomes very salable. Apparently, people want to celebrate victory after fasting, while hanging out with family, wearing new clothes. One who enjoys the blessings in the future as now is Hikmanul Judge.
Despite having only one boutique in ITC BSD, Hakiem - so he usually called - successfully do business online Muslim clothing. It markets its products through 90% of websites and social networking sites. In one day, he scooped up a turnover of $ 7 million to Rp 10 million. But, since last month, turnover could reach Rp 20 million per day.
Hakim Success does not come from the sky. He started a clothing boutique Muslim Rumah Madani with sweat. Men born in Sidoarjo, February 7, 1969, was raised in a family of civil servants is simple. His father was a staff in the Department of Education and Culture, and the mother a teacher.
Since childhood, the Judge is encouraged to excel academically. He always focused on the study. "Boro-boro thinking about a business matter," he said. The result, he was always the class champion. The climax, he graduated college in Surabaya Institute of Technology, Department of Engineering Physics Instrumentation field, with honors.
Right after college in 1992, Hakiem migrated to Jakarta. Exact science enthusiasts is working as a consultant in a company's information technology (IT). "I learned self-taught IT," he said. Furthermore, for 15 years, he moved from one firm to another, until the last working at PT Fujitsu Indonesia.
Actually, Hakiem pretty settled with his career. His salary was relatively large. "Always on top of USD 10 million," he said. But, he felt bored. Congestion capital and a tight work schedule makes it uncomfortable. In his mind, he wants to change the way of earning a living by doing business.
Hakiem then surveying all types of businesses, from selling rice to the burger franchise. He had thought of opening his own IT consulting business. But he could never realize while not yet out of the workplace.
The father of Fahmi, Jihad, and Hanif was also officially withdrew in April 2007. "At that time, my big family scene, I was silly to say to remove the establishment," he recalls. Fortunately, his beloved wife remains supportive because more time to family.
Failed in first year
Hakiem finally decided to do business the Muslim fashion. He saw, big enough chances. In May 2007, he opened a boutique in ITC BSD Rumah Madani. Initial capital of Rp 40 million, half of them for a place to rent.
In her shop, Hakiem sell many Moslem and accessories such as hoods, veils, and veils. Selling price is around Rp 80,000 to Rp 500,000. "Segment for the upper middle class, especially the workers," he said.
In the first year, business has been dimmed Hakiem. Sales turnover is very small. "Gross profit is only $ 1 million per month, gone to pay salaries SPG," he explained. Practical for a year, his wife, who worked at the Medical Center more Pamulang provide for the family.
Failing that could make Hakiem frustrating, but at the same time stimulate the spirit. "I know, the cause of the failure was because the network has not been any sales, lack of suppliers, quality of goods, especially models, trends, and the reputation of boutiques are still lacking," he said.
In the second year, Hakiem trying to fix. He began to survey the market tastes and choose a good supplier. He also began pioneering selling online since June 2007.
Initially, Hakiem create a blog to promote his store. Half-year road, good sales. Most buyers come from office employees. He also attract buyers from abroad. "Most of Malaysia and Singapore," he said.
In 2008, the Hakiem make www.rumahmadani.com site. He also made use of social networking sites like Facebook. "Now who the hell who do not have a Facebook?" He said. Today, the House already has a 80,000-Madani's fans on Facebook.
Since early 2008, sales turnover Madani Muslim fashion house rises dramatically. Within a day, its revenues could reach USD 10 million. About 90% came from online transactions. "Selling online is more effective because it can reach a wider market with low operational costs," he said.
By taking the profit margin of between 5% -60%, currently, the average daily sales of about 300 items. By employing 12 employees, now, he just monitor business from home. He wants to expand by setting up boutiques in the area. "I want to Rumah Madani became the first referral in the search for Moslem people in Indonesia," he explained.
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